‘Screen for Your Team’ collaboration encourages screenings and supports patients through charitable auction
INDIANAPOLIS – Nov. 20, 2025 – On and off the field, Alec Pierce knows the value of showing up for his team. Now, the professional football player is partnering with Parkview Health to encourage fans to do the same by getting recommended cancer screenings — not only for themselves, but for the people who depend on them.
The message: Screen for your team.
As part of the annual My Cause, My Cleats initiative, Pierce will wear custom cleats designed by Chicago native Dillon DeJesus during games on Nov. 30 and Dec. 7.
The cause is especially personal to Pierce, whose mother, Stephanie, is a breast cancer survivor. Her story helped inspire the cleat designs and the message behind them.
Pierce said his mother’s experience is the reason he’s committed to encouraging others to get screened.
“Everyone has a team — the people who count on you and support you,” Pierce said. “My family has always been my team, and my mom’s cancer journey is why I’m committed to encouraging others to get screened. When you take care of your health, you’re also taking care of them.”
The cleats were created as an extension of Parkview’s Show Up for Them campaign, incorporating Parkview’s colors and diamond pattern along with the “Screen for Your Team” theme. One cleat features a series of hands representing the people who support you — with a pink hand paying tribute to Pierce’s mother and her breast cancer journey. The other includes an “S”-shaped cancer ribbon, designed in her honor, reinforcing the idea that getting screened is a way to show up for those who matter most.
“We’re honored to partner with Alec in sharing such an important message,” said Dr. Alan Yahanda, president, Parkview Packnett Family Cancer Institute. “Too often, we meet patients who wish they’d come in sooner. Stories like the Pierces’ remind us why early detection matters and how the decision to get screened today can mean more time with the people you love down the road.”
Following the games, four pairs of custom cleats and five jerseys autographed by Pierce will be auctioned in December to raise funds for the Parkview Health Foundation’s Transformative Cancer Care Fund, which supports cancer care and resources for Parkview patients.
“At the Parkview Health Foundation, our focus is making sure every patient has access to the care and support they need,” said Dr. Sarah GiaQuinta, senior vice president of Community Impact, Parkview Health. “The funds raised through this partnership will directly help individuals facing a cancer diagnosis, easing burdens and opening doors to lifesaving resources.”
For more information or to schedule a screening, visit www.ShowUpForThem.com. Auction details will also be posted on the site early next month.
NOTE TO MEDIA
Interviews with Alec and Parkview leadership are available upon request. To coordinate, please email Kaitlyn Hughes ([email protected]).
MEDIA ASSETS
A fact sheet, backgrounder, behind-the-scenes campaign photos and a preview of the custom cleats are available for download [LINKED HERE].