Mother and baby

2021 Healthy Mom & Baby Innovation Competition 2.0

Help us reduce the maternal mortality for underrepresented mothers

The Healthy Mom and Baby Pitch Competition 2.0 will be held as a virtual event on December 15.

Finalists have been selected

Parkview Health, in collaboration with MATTER, is proud to present the Healthy Mom and Baby Innovation Competition 2.0. In this global call, we are seeking product, software, and program solutions that have the potential to reduce the incidence of maternal mortality and improve the health and wellbeing of mothers and infants.

Specifically, we will focus on:

How might we better support at-risk pregnant and new mothers throughout their healthcare journey as well as in their daily lives?

Our Focus

While the past 30 years have witnessed great improvements in medical treatment options for maternal and infant care, maternal mortality continues to be a challenge both in developed and developing regions of the world.

Maternal mortality is the death of a woman while pregnant or within one year of the end of pregnancy, regardless of length or site of pregnancy, due to a cause related to or made worse by the pregnancy or its management.

The US continues to see higher per-capita maternal deaths. Women in the U.S. are the most likely to die from complications related to pregnancy or childbirth. In 2018, there were 17 maternal deaths for every 100,000 live births in the U.S. — a ratio more than double that of most other high-income countries.1

Wide racial/ethnic inequities exist for mothers of color, with black mothers over double the maternal mortality rate of non-hispanic white mothers. (37.3 compared with 14.9 per 100,000 deaths)2

It is well documented that the conditions in which people live, work, grow, learn and play, also known as the social determinants of health, play a significant role in many of the health inequities we see today, including maternal and infant health. In Indiana, women with a high school degree/GED or less accounted for 65% of all pregnancy-associated deaths in 2018.3

The state of Indiana’s Maternal Mortality Review Committee (MMRC) states “Mortality is a key indicator for maternal health quality in Indiana. Each maternal death represents not just the loss of a woman’s life, but also the impact of that loss on her family and community.”4

According to the 2020 Maternal Deaths in Indiana report, the MMRC determined that 87% of reviewed pregnancy-associated deaths were preventable.3

Healthy mom and baby innovation competition

These alarming numbers are calling Parkview and the state of Indiana to action.

Parkview is seeking solutions for maternal health focused on but not limited to:

  • Chronic diseases such as hypertension and diabetes.
  • Accessibility to providers and medication, including prenatal care
  • Community support
  • Education
  • Mental and physical health
  • Substance abuse assistance
  • Birth spacing
  • Addressing drivers and social determinants of health such as access, housing stability, healthy food access and insurance status

Examples of these solutions may be:

  • Solutions addressing health conditions that disproportionately affect underrepresented mothers/babies (ie. preeclampsia)
  • Access to care
  • Food/nutrition insecurities
  • Housing insecurity
  • Bias training in healthcare for physicians/staff
  • Transportation issues

Patient profiles:
Parkview is proud to also be partnering with the HIMSS Indiana Chapter and the Management Performance Hub for this innovation competition. With our community coming together towards this common goal, the impact will be much greater than if done alone.


This global competition is open to everyone.


Virtual event on September 15, 2021

Competition Prizes

Opportunity to explore pilot or partnership of your solution with Parkview 

What Types of Solutions Are We Seeking?

Parkview Health has partnered with MATTER to explore, source and pilot digital and device-enabled solutions or services that address one or a combination of the competition focus.

Innovation Competition

Want to attend the 2021 Healthy Mom & Baby Innovation Competition?

Attend the Event


Application Period

Application Period

May 19 – July 28, 2021

Apply with a detailed description of your proposed solution.

Selection Semi-Finalists

Selection of Semi-Finalists

August 6, 2021

5-7 teams will be selected.

View semi-finalists

Innovation Competition

Innovation Competition

September 15, 2021

The 5-7 semi-finalist teams will virtually present their solutions to the Parkview selection committee. The winner will receive a $10,000 cash prize.

Up to 5 teams will be selected as finalists to advance to the virtual accelerator supported by MATTER and Parkview representatives for the chance to further co-develop their solution.



October 4 – December 3, 2021

Up to 5 finalist teams will develop and refine their concepts in a 3-month, virtual accelerator where they will build and test their solution with Management Performance Hub mentors, MATTER and Parkview staff and stakeholders from across the healthcare community.

View finalists

Final Pitch Day

Final Pitch Day

December 15, 2021

Finalist teams will present to a community of healthcare professionals, Parkview leaders, and outside investors to pitch their ideas for potential pilot opportunities and funding. All teams participating in the final pitch day will receive a one-year global membership to MATTER.

Contributing Partners

Contributing Partners

Parkview Mirro Center


Management Performance HUB

Himss Indiana Chapter



IU Ventures

Parkview Mirro Center


Management Performance HUB


© 2021 MATTER and Parkview Health Innovation.

Please contact us with any questions or comments by email



  3. The Indiana 2020 Maternal Mortality Report


Additional Resources

Patient Profiles